For ten years, Tinder has dominated the dating apps on our mobile phones under the concept of swiping an image and profile card left or right, in a niche market where other apps couldn’t compete. is changing.
Now a Financial Times article puts a report on the table explaining why why Tinder downloads dropped 5% last year, while its main competitor Bumble increased its market share.
This report is based on market research conducted by app data company data.ai and drew attention Gary SvidlerCEO of Tinder, who claims that the reason for this decline in downloads is due to “because the number of new user registrations has not returned to pre-pandemic levels“.
There is no specific demographic data on the age of users, but this report suggests that Gen Z interest in Tinder is declining. While Tinder still has a huge download gap compared to its main competitor Bumble, it’s clear that Tinder is losing users quite often.
However, Svidler himself states that “Although many older people use the app, the main thing is to attract younger users.“, like the representatives of generation Z,”to get the number of previous downloads» until 2021.
A few weeks ago, longtime Tinder CEO Renate Nyborg left the company, Tinder, which similarly shelved plans to offer in-app virtual currency and scaled back its efforts to build metaverse dating sites.
Source: Computer Hoy

I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.