The iPhone stay the hearts of american teens. According to a study by Piper Sandler, children between the ages of 13 and 18 prefer Apple over any other Apple manufacturer. But the surprising fact is another: Apple’s popularity among American teens has increased by 50% in the past decade.
According to Piper Sandler 87% of American teens have an iPhone. The loyalty percentage is extremely high: hardly anyone considers switching to Android: 88% of the respondents indicate that they want to replace their current smartphone with a new model from Apple.
In the past decade, the number of American teens with an iPhone has doubled. In 2012, that was 40%, now it is 87%. In addition, these trends are encouraging for several reasons: the company continues to introduce new iPhones, positively impacting updating the lifecycle of its products.
reads a note from Piper Sandler. What’s even more interesting:
We believe that these positive trends can also be a catalyst for further growth in services. Apple’s user base is growing rapidly.
In short, its popularity among teens could further bolster Apple’s services business, an increasingly rich and important voice in the company’s financial statements.
Strangely enough, Apple has failed to match the popularity of its smartphones among the very young, even in the market smart watch. Still according to the same survey, only 31% of young Americans own an Apple Watch.
Source: Lega Nerd