Netflix raises prices again in the US
Netflix has increased two of its plans. And one is already over $20!
Netflix is taking risks again. After months of offering competitive pricing and cheaper plans to maintain its subscriber base, the company run by Greg Peters and Ted Sarandos announced the end of those options. Increase in prices in the USA, UK and France.
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Although surveys guarantee that users may declare war on Netflix and abandon their subscriptions after a new increase. The service prioritized keeping numbers in the green and protecting profitable plans.
Netflix will increase rates for Basic and Premium plans
According to the information shared by Netflix, the following statements are included in its results for the third quarter of 2023: Prices for Basic and Premium plans will increase in three countries. Until now it was known in the United States. Prices will be as follows:
| basic plan | Bonus Plan | Plan with ads | Standard plan | |
|---|---|---|---|---|
| previous price | $9.99 | $19.99 | $6.99 | $15.49 |
| incremental price | $11.99 | $22.99 | $6.99 | $15.49 |
Despite Netflix no longer the Basic plan to new subscribers in the USprices are likely to increase for existing subscribers.
plan Premium Netflix is the only plan that gives access to 4K video streaming and spatial audio. The $15.49 standard plan and ad-supported plan are limited to 1080p.
In the same incident, Netflix announced that it added 8.8 million new subscribers, up from 2.4 million in the prior-year quarter. Revenue rose to $8.54 billion from $7.9 billion last year.
This increase in the number of subscribers came after Netflix started taking risky measures against password sharing between households. Netflix says cancellation response to restricting password sharing ‘remains low’exceeds your expectations.
Despite the initial reaction from users to all measures to increase prices or limit joint accounts, Netflix made a profit. And rather Their decisions are imitated by their rivals. Disney will ban password sharing between locations starting in November.
Meanwhile, Netflix has achieved its goal of increasing its subscriber base, now it needs to focus on regaining the public’s appreciation. According to recent research, Amazon Prime Video is the streaming platform with the highest market share after Netflix, Disney + and Apple TV +, according to third quarter 2023 data.
Source: i Padizate
