netflix continues to develop one of its most ambitious strategies to retain subscribers. After launching the plan with ads almost a year ago, the company continues to update it with improvements in quality and overall experience. That’s why he recently announced A function that will improve the delivery of ads when watching Netflix.

Coming soon according to the streaming service There will be changes in the ad-supported plan, such as reducing the number of ads If you look too hard at something, what do you see?

Netflix optimizes its plan with ads

Netflix has also said that starting in the first quarter of 2024, it will give you a break on the number of ads you’ll see if you binge-watch. Netflix says that after watching three episodes in a row, the fourth episode will be ad-free.

“Starting in the first quarter of 2024, our advertisers around the world will be able to use our new binge ad format (wt), which leverages the viewing behavior of multiple episodes in a row. After watching three episodes in a row, members will be offered a fourth episode without ads”.

Netflix also reiterated something it first announced in its latest earnings call: The ad-supported plan will soon also support the ability to download content for offline viewing. This makes Netflix “the only ad-supported streamer offering downloads.”

Netflix’s most popular plan

As part of its strategy, Netflix announced and launched a plan to combat advertising in 2022 against the decline in subscribers it started that year. Originally, this plan allowed you to enjoy movies and TV shows at a lower price in exchange for seeing ads before or while most TV shows and movies played.

Netflix has since optimized the service. While it initially supported 720p streaming, it currently supports 1080p playback. Netflix’s advertising plan also did not support Apple TV at launch but was changed in March.

In fact, a few weeks ago the service confirmed that this would be the only low-priced option available in Spain for €5.49 per month. By the way, Netflix’s Basic plan of 7.99 euros per month, known so far, will also be unavailable very soon.

In this context, Netflix claims that: Advertised Basic plan is very well received in most countriesTherefore, the company leaves this plan as the only affordable option. Additionally, the company confirmed that its immediate priority is to increase the number of advertisers.

Netflix recently increased prices again in the US, UK and France. For Basic and Premium plans. The Basic plan with Ads will maintain the same rate.