These are not the best times for Netflix, it’s clear. The streaming video giant is starting to experience more than obvious challenges, and one example is when it was known to lose subscribers again in the last quarter of this year. Not less than 970,000…. It’s a pretty significant number. Well, new information about him cheap plan with ads And again, things aren’t looking particularly good.

Known information relates to the content the platform has, which we must admit is quite a lot (although the quality of at least some of it is highly questionable). The truth is, the new subscription coming in collaboration with Microsoft looks like won’t have all the creations the service has -including licensed ones-. At least that’s how Netflix content director Ted Sarandos left it.

Big restriction on Netflix

According to the administrator, all contentoriginal socket from the company itself, it will be available to those who want to use the subscription with ads. But licensed options (which, by the way, are not few) will not be complete for those who decide to access the streaming video platform with their cheapest plan.

Netflix logo on TV


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The reason may be due to the contractual terms Netflix has with its producers. licensed series and movies and that they are available. According to Sarandos, this shouldn’t mean a particularly big drop for those who subscribe to the plan with ads, as they believe it won’t be a brake on their new business model. but we will see news like this don’t help precisely because users have a really good perception.

New data on the arrival of the new plan

It was also noted that due to the transformations some studios have made to offer the best and greatest amount of content, it will not be possible to introduce a new subscription this year. We have to wait for 2023. So the bleeding of user loss due to the arrival of the cheaper ad plan doesn’t look like it will stop anytime soon.

It is clear that Netflix needs to act fast to change a trend that exists in the streaming video platform market, which is nothing more than being seen as the unique and main reference in the streaming video platform market. this competition just got betterAnd now the results are in. And aside from creating new plans or charging you if you use your account outside of your home, it is recommended that the company bet a little more on quality. This is survival.

Source: Cincodias Elpais

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