Today, August 31, 2022, just 13 years ago, the Marvel by Disney acquisition process was complete. It changed not just Marvel, but the entertainment industry in general.
The $4 billion deal led to the founding of two divisions known as Marvel Studios and Marvel Television. While Marvel has been popular with comic book readers for decades, it’s now one of the biggest names in the movie and comic book world thanks to the Marvel Cinematic Universe.
However, despite Disney’s acquisition of Marvel, they can’t claim that all they do is the success of the comic book company.. As we all know, the Marvel Cinematic Universe (MCU) began to prosper in 2002, when Spiderman was released, and in 2008, when Iron Man was a worldwide box office success.
However, it is true that there were some failures and unsuccessful movies in those years like Daredevil or Ghost Rider. Everything changed after I bought Disney.
How Disney’s Marvel Acquisition Changed Everything
First, let’s tackle the question of why Disney bought Marvel. The reason is Bob Iger. A few months after Pixar’s acquisition, Iger became CEO of Disney. This is a man with animation talent, and he said bringing Marvel to Disney would bring a lot of value and potential growth to the company.
The first movie distributed by Disney was The Avengers in 2012.and distribution rights to Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger were later acquired.
Marvel movies are influenced by both the Disney production and its content. For this reason, Disney prefers to use the terms “family friendly” and “PG-13” promoting your company image in good faith.
Disney felt that other less-exploited Marvel Comics characters needed to be explored and seen what happened, and that’s how hits like Guardians of the Galaxy were born.
As part of the MCU, Disney brings Marvel to TV and streamingWith series like Agent Carter, Daredevil, Jessica Jones, Moon Knight, Loki, Hawkeye, She-Hulk, as well as Legion and The The, which are not part of the MCU but produced by Marvel Television. Chosen ones.
It is true that some of them are not very successful, but they are increasing the media dominance of Disney and Marvel. The arrival of Disney+ took a definite step, because try to combine the series with the universe of the universe Movies from the MCU that will not only expand this universe further, but also keep fans subscribing to the platform.
As the MCU prepares for another wave of content not only in theaters but also in streaming, we’ll see if Disney can sustain this success and popularity for another 10 years.
Some changes we’ve seen in Marvel characters
Let’s be honest, Disney and the creative teams behind these movies have to walk a tightrope as they have to make movies that can delight the general public while retaining the majority of fans. This is almost impossible.
And this, Often the changes are updated because we are talking about stories that are already quite old. Sometimes superhero origins are updated to better reflect modern cultures and attitudes, sometimes super villains are drastically altered to look genuinely menacing (what was once scary is now almost laughable).
Of course, some did well and others not so much, Let’s see four of the most recognizable:
1. It should be noted that Star-Lord, for example, does not always have such a personality, but he is already one of the most symbolic characters. The person in the comics was a much more direct authority figure, in true cop style.
But James Gunn realized that audiences were more likely to root for some kind of underdog antihero, and that’s how we have the Star-Lord we all know and love today.
2. For the most part, the Thor of the comics has never been a fun character. However, in Thor: Ragnarok, director Taika Waititi allowed actor Chris Hemsworth to show off his humor, many of which didn’t quite complete it.
3. In 2012 we finally saw the Avengers reuniting on the big screen. Again, the cast was slightly different from the original comics and some quite liked it, because in the first issues the founding members of the team were Iron Man, Thor, Hulk, Ant-Man and Wasp.
It has been added to Captain America, Black Widow and Hawkeye in the movies and looks like a real grana.
4. Finally, we’re going with something that isn’t very convincing, and that’s it. The Thanos we see is quite different from the one in the comics.
In the comics, Thanos is an outcast on his own planet because of his different looks. Over time, this turned into a kind of hatred towards everyone, turning him into a super villain. In the movies this is completely ignored.
Source: Computer Hoy
