The Apple Watch once again became the best-selling smartwatch in 2021, surpassing brands like Samsung and Huawei.

Practically since its launch, Apple has dominated the smartwatch market. Y In 2021, Apple once again showed its strength with sales leadership that they tripled their closest competitor, Samsung. work carried out by CounterpointResearch It also highlights that the market grew by 24%, with more than 40 million smartwatches shipped in the fourth quarter alone.

According to the report, much of this growth in 2021 will be Demand for models under $100, that Apple can’t compete with. That’s why the Apple Watch monopolized 50% of the total revenue, despite holding 30% of the market share.

Despite falling 3% compared to last year due to intense competition, Apple maintained its strong position at No. 1 with a 30% market share. But before an SE model was released in 2021, its ASP increased by 3%. As a result, Apple accounted for half of the total market revenue.

Smartwatch market share 2021

This became the share of the main watch brands in 2021.

We have a total of 9 brands in the list made by CounterpointResearch. This The two brands that completed the podium were Samsung and Huawei., lost second place in favor of the Koreans. That’s what the study says about them, we’ll see if they have a chance to catch up with Apple in 2022.

  • SAMSUNG It was one of the most successful smartwatch manufacturers in 2021. QoQ growth was over 200% in the third quarter to record the brand’s best shipments. This growth maintained its strength until the last quarter. The move to WearOS through a partnership with Google has worked for the brand in many ways.
  • huawei It launched new high-end models and children’s smartwatches despite continued US sanctions, but its shipments would inevitably fall from year to year. Huawei’s shipments doubled QoQ in the quarter, thanks to the Watch GT 3 and Watch Fit Mini released in Q4.

“The good growth of the global smartwatch market in 2021 is important in itself, but it is more important in that it allows us to look forward to future growth. With the ability to monitor important health parameters such as blood pressure, EKG and SPO2, these devices are becoming popular. Also, smartwatches are standalone wearables. Their attractiveness as devices will increase if they start to support more mobile connections.”

As we can see, the smartwatch market continues to grow and It is expected to continue like this in 2022.. Although it is practically certain that Apple will continue to dominate, as in previous cases.

Source: i Padizate

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