Apple TV+ is still not comparable to services like Netflix or Disney+, and remains a complementary service with less cost and less production.. However, its market share is slowly growing, and a new study reveals it’s getting closer to HBO Max.

According to a new report from Just watchApple TV+ is one of the indispensable apps if you follow the series showing how the market shares of various platforms have changed over the past year. reduce the free trial period in July 2021 for new customers. Between July and September 2021, Apple TV+’s market share fell to less than 5%. However, the platform has saved subscribers since October.

This has a very easy explanation. Apple TV+ in September and October The Foundation premiered new series and seasons such as Invasion and the second season of The Morning ShowIt became very popular and got many users to subscribe.

In February 2022, Apple TV+ worldwide market share is 5.6%, well behind big competitors like Disney+ and Netflix, but very close to HBO Max’s share. This streaming platform lost subscribers last month despite its expansion in European countries.

Apple TV+ is slowly growing

The newly launched HBO Max streaming service continues to expand its market share as its service launches in Europe. Peacock and Peacock Premium failed to gain traction, with AppleTV+ gaining momentum after initial declines. Apple’s streaming service is close to overtaking HBO Max worldwide.

This Hard to compete with audiovisual companies with Apple’s Netflix or Disney+ catalog and investmentAfter all, these are companies devoted almost exclusively to the audiovisual world. Apple has many open fronts. However, gradually Apple TV+ is making its way into the market as a complementary option to other services.

Apple had a run and it’s been a few weeks We have new releases every week on Apple TV+, something that prevents users from leaving the service. In addition, its presence on platforms containing all Apple services such as Apple One can ensure that users do not give up on it.