Big brands and tech conglomerates are always looking for new ways to make a profit. Most of these benefits come from advertisers on their platforms, and given that the Xbox ecosystem is quite broad and powerful, especially in the US and Europe, Microsoft wants to take a step forward in terms of advertising.
As Business Insider suggests, Microsoft will be working to get brands to advertise their various products or services in free Xbox games.
So in the coming months, we may see ads in our favorite F2P games, a new program that will expand advertising resources by adding games where brands can advertise, and thus also allow the development team to generate additional income. make programming for Xbox consoles more attractive.
According to the above source, Microsoft may implement this feature soon. in the third quarter of 2022. As such, certain Xbox-targeted F2Ps may display billboards, such as announcing various well-known branded products or services.
Microsoft, in response to a question from Business Insider, did not deny the inclusion of this feature, limiting itself to the response of the media that “we are always looking for ways to improve the experience for players and developers, but we have nothing more to share“.
In any case, Microsoft will be more interested on building an ad network on Xbox than on making a direct profit.
However, the source notes that Microsoft does not intend to make any profit from advertising revenue, which will be divided between the developer of the game itself and the technology company that hosts the ad. While Microsoft won’t benefit financially, it will be able to do so in the long run by bringing more brands and developers to its platform.
In any case, Microsoft is still looking for a way to enable these features without intrusive ads, and for this reason, they intend to create a private market where only select brands can insert ads in free games, ads that would not interrupt the gameplay. , Username.
Sources also say that Microsoft has no plans to allow advertisers to use Bing browser data to serve personalized ads.
Source: Computer Hoy
