We recently commented: Netflix they were considering the possibility of offering cheaper subscriptions. The way to achieve this is to include advertisements in the use of the platform. Well, all of this is confirmed, as one administrator of the service stated (and there are strong reasons for this) that the future goes like this.
The Netflix position we’re talking about is none other than one of the company’s bigs, Reed Hastings, who stated that the company is seriously considering offering the possibility of accessing the streaming content they have for less money if they want to see it. from time to time ads. And also gave dates on this: this will within a year or two.
What brought Netflix to this point?
Not long ago the platform seemed almost indestructible in its market segment, but things have changed… a lot. They came from one side. new players It’s very strong like Disney or Apple (and even merger deals have bolstered Amazon’s well-known rivals like Prime Video and HBO Max). The truth is, things are not that simple anymore as the offer is wider and hence competition.
Room share accounts weight is in the reasons: out of the 222 million accounts Netflix has, the company believes it has 100 million sharing users (hence testing to see if a small coin drops that amount in regions like Chile, and at least more for the advantages of having an “official” profile. you make money).
Regardless, Netflix is due in the first quarter of 2022. lost subscribers, about 200.00. This forces the company to take action on this issue. And these are inexpensive accounts with advertising and betting, something unexpected, which allows faster expansion in the gaming segment, where purchases are already made. You have to grow up and these ways really seem the most logical.
No data on prices
As Hastings himself comments, “Ad use has already been shown to be positive and is an example offered by platforms like Hulu, so there’s no doubt it’s working”. At the moment, nothing has been stated about how much the monthly payment may be, but the logical thing is; no more than five or six eurosor how to implement ads. However, in the latter case, it’s normal for them to exist before you start seeing something, and also at the end, so that nothing particularly intrusive happens. Still, all this remains to be seen.
Source: Cincodias Elpais
