VK plans to add audiobooks to its VK Music service. The company is negotiating with the publishers, the service may appear in a few months.
The business model under which the audiobooks will be monetized is not yet known. It is also unknown what commission will have to be paid. On average, on other resources, it is 30-50%, Vedomosti writes.
Now all ecosystems are actively developing their entertainment services, says Dmitry Kolesov, director of the Department of New Technologies at J’son & Partners Consulting.
He doubts that audiobooks are in high demand among VK Music’s core audience, but they are likely to attract new subscribers aged 24 and over.
- VK’s revenue in the first quarter of 2023 increased by 39.5% compared to the same period last year and reached 27.3 billion rubles. The main source of growth was online advertising. Revenue from this segment increased by 67%, reaching 16.3 billion rubles.
Author:
karina pardaeva
Source: RB
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