Apple wants to ship 77 million iPhone 15s by the end of the year, although development has been completed to ship 83 million smartphones. This was announced by Haitong International Securities analyst Jeff Pu.
He believes that Apple has adjusted its sales estimates due to demand issues. This may be due to the fact that Apple intends to raise prices for new iPhones.
A cut in the pre-launch production plan is not an intended signal, and a purported price increase for the iPhone 15 Pro Max could also dampen final demand.
Jeff Pu, Analyst at Haitong International Securities
At the same time, Apple’s plans used unstable supplies of components. In particular, problems were found with the supply of new Sony cameras, a titanium frame for the Pro version, and a display with reduced frames. [9to5Mac]
Source: Iphones RU
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