The main reasons for this decline were economic problems in China, falling smartphone demand in the US and other countries, and many device owners not in a hurry to update their devices.
However, despite the overall negative trend, Apple can successfully overcome this economic downturn. The main reason for this is the loyalty of users who prefer to update their devices within the brand to the company ecosystem.
At the same time, companies like Xiaomi and Oppo have to compete for each customer, which makes their market position less stable.
Source: Ferra
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