Kayleigh Blair, who swapped her chief operating officer position for the company’s president in 2022, is tired of fending off journalists’ attacks on the site’s allegedly purely pornographic content.
“We host adult content, yes, but not only!” Blair insists. Among countless profiles, She even singled out yoga classes and cooking channels (they say the creators love to cook a sumptuous breakfast on camera).
According to the CEO, the word “adult” describes OnlyFans much more accurately. The important thing is that it is legal and appeals to an audience of 18+. So what are the interests of this audience?
“Many adults enjoy sex, but there are also fans of comedy, music and sports,” Blair explains the company’s position. “That’s the trick!”
The funny thing is that the head of OnlyFans actively avoids the word “porn,” citing its negative connotation.
It seems that the company wants to seriously work on its image, since its financial situation is already excellent. In 2023, the site reached a billion-dollar turnover and its user base currently reaches hundreds of millions of people.
Source: Ferra
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