What affects player returns? For starters, his type: Achievers (collectors), Explorers (researchers), Killers (murderers), Socializers (socialists). The name of each type speaks for itself, but often in order to retain the user, developers fulfill the “desires” of each using different methods.
Universal tips to increase return rates:
– Simplicity and naturalness: Intuitive interface, controls and gameplay that require no learning instructions.
– Authoritative explanation: Holistic design of the game; It reveals the story through sounds, interface, characters, music and gameplay.
– Gradual progress: Differentiation of content by levels, characters, mechanics, balanced complexity of missions.
– Awards: Concrete and abstract situation that corresponds to the genre of the game and is valuable to the players.
– Clear and understandable goal: short, medium and long term missions, balance of difficulty, scope and reward.
– Game events: seasonal events, content updates, player information.
– Social component: teams, guilds, PVP battles, ratings, the ability to communicate with other players.
– No unnecessary ads or errors: Testing and improving the game, ensuring stable operation without disturbing factors.
But keep in mind that there is no universal set of mechanics suitable for all games. Player retention is an ongoing process that requires attention, analysis and continuous improvement.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
