The group of advertising companies Kokoc Group abandoned the shareholders of the ArrowMedia agency, the group’s press service reported. The owners of ArrowMedia, in turn, exited the Kokoc Group businesses.
Join
The company did not disclose the details of the transaction, but said the decision was related to the group’s strategic plans and the accompanying transformation. It will affect external and internal business processes and affect the overall positioning of the company.
According to Alexander Shokurov, CEO of the Kokoc group, cooperation with ArrowMedia has contributed to the development of the industry for 10 years. Despite the separation, the companies will maintain partnerships, but will be able to focus fully on their own development.
As Pavel Yurovitsky, Chairman of the Board of Directors of the Kokoc Group, clarified, in the coming years the group intends to cooperate with technology companies based on a platform business model. ArrowMedia, he said, has deep experience.
ArrowMedia noted that this step will provide new opportunities for the strategic development of both companies.
Kokoc Group launched an investment partnership last month. With your help, the group will consider projects that can join the group or be developed independently, but with the help of the group.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
