X (Twitter) plunged headlong into the realm of video with a dedicated TV app. Elon Musk’s company became official He announcement of an application for Smart TV which will show videos and live broadcasts. The move signals the platform’s aggressive push into the entertainment space. direct challenge to YouTube dominance.
Details are scarce, but X shared important data that justifies his commitment to the new platform. “Over the last month People X spent a lot of time watching videos: 385 million hours! This is equivalent to 1.4 trillion seconds, 23 billion minutes, or 16 million days of video. Let’s see what happens when you can stream the world in real time on X TV!” he wrote on his official profile.
The launch of the TV application comes at a key moment when Elon Musk seeks to increase company revenues. The tycoon has been working to improve video streaming and has signed contracts with some personalities to protect content. One of them is Tucker Carlson, the former Fox News host, or Don Lemon, the journalist whose interview buried plans for an exclusive program.
What does the X (Twitter) TV app offer?
According to the presentation video, the Twitter app for Smart TV offers carousel of videos similar to what we see on YouTube and other applications. Among its functions we find a trend section, an algorithm with current topics and the ability to stream videos from your mobile phone to large screens.
Although X for TV doesn’t include ads on launchElon Musk and company are considering adding them later. “We’re focusing on launching this new feature to consumers initially, but we plan to monetize it and will discuss various forms of partnerships that could include advertising,” he mentioned in a separate post. .
The push for video is part of Elon Musk’s vision to turn old Twitter into a kind of WeChat. While videos on apps like TikTok or Instagram have proven to be a reliable source of income, bringing them to the big screen requires a lot of effort.
Achieve success and steal a piece of the market from YouTubeX needs quality content based on strategic agreements.. Elon Musk needs not only far-right allies, but also sports or live concerts to attract viewers. Another target segment could be content creators who might move from YouTube or Twitch to X if attractive monetization options become available.
For now There are no details yet about the launch of X for TV.. Linda Yaccarino, CEO of X, disclosed that the application is in development and will appear very soon.
Source: Hiper Textual
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
