Apple blocks nearly R$35 billion in fraud in App Store

Apple did this Preventing more than US$7 billion (approximately R$35 billion) in potential fraudulent transactions app store Between 2020 and 2023, last year it was more than US$ 1.8 billion (about R$ 9 billion in direct conversion). The data is included in the company’s annual fraud prevention report, published on Tuesday (14).

In the same period, Apple Nearly 14 million stolen credit cards blocked from purchase attempts on the App Store. The company’s security mechanisms also disabled 3.3 million accounts, preventing them from making new transactions.

The report also draws attention to the following: Rejection of more than 1.7 million applications submitted to the platform in 2023for failure to comply with privacy, security and content standards. Apple’s efforts to prevent breaches also led to the termination of 374 million developer and customer accounts.

Apple emphasized that the improvements it implemented in its fraud prevention mechanism contributed to the decrease in the number of canceled accounts by more than 300 thousand from 2022 to 2023. Detection and blocking of 47 thousand illegitimate applications in pirated stores in the last 12 monthsprevents it from reaching users.

Human and automatic controls

According to Apple, its fraud and other digital threat prevention system consists of: human experts and automated tools. The human team consists of approximately 500 people, each responsible for reviewing approximately 50 applications per day, or a total of 132,500 pieces of software per week.

The group, as the company explains, determines the most diverse tactics to deceive the platform and the user, including those that are difficult to detect. Among these, there are also malicious applications that masquerade as seemingly harmless products. photo editors and puzzle games that are actually pirated streaming services and fake credit issuers.

Humans and robots also have missions Consider the ratings and reviews posted on the App Store. Such resources are important for recommending apps on the platform and are valuable for the feedback developers receive and help fix bugs.

Team in 2023 152 million fake ratings and reviews deletedMore than 1.1 billion processed. The full data can be seen in Apple’s report.