The Swedish company Tetra Pak impressed with its packaging, in which products are stored without refrigeration for up to a year.
Today, this is produced not only by Tetra Pak, but also by other companies. But to this day, not a single Russian company has found an analogue of Tetra Pak.
Should we expect a “Russian tetrapack”? Now let’s figure it out. At the same time from the countries.
Tetra Pak’s flagship invention is proprietary packaging technology
Eric Wallenberg
The company was authorized in 1951 by Ruben Rausing and Erik Wallenberg. The latter invented the aseptic sanction “tetrapak”, from which the name Tetra Pak appeared.
In aseptic processing, the product and packaging are sterilized by opening, after which the packaging is filled with contents and sealed in natural conditions. If it is an ultra-pasteurized product, such as milk or juice, then it can be stored without refrigeration for up to one year.
This technology has become possible branded packaging. As a rule, it consists of 5-6 layers, of which:
▪️ 75% – cardboard, packaging base
▪️ 20% – polyethylene
▪️ 5% – aluminum foil
Polyethylene is welcome and sticks together cardboard and aluminum foil. The latter does not allow oxygen and light to pass through, which helps to keep the product fresh without refrigeration.
The main disadvantage of Tetra Pak packaging solves recycling problems. It is possible to separate aluminum and polymers from cardboard only with the help of professional equipment.
Tetra Pak products are used in 170 countries. This is the most popular packaging in the world.
Tetra Pak in Russia is used by many popular companies
The Tetra Pak factory, which began operating in 2007, is located in Lobnya near Moscow. This is the largest factory in Russia and Eastern Europe for the wholesale packaging of liquid food products. The factory has more than 500 manufacturing income, which produce products for various manufacturers.
There are many companies and brands among Tetra Pak’s clients:
▪️ PepsiCo: “House in the country”, J7, “Beloved”
▪️ Coca Cola: Dobry and RICH juices
▪️ Danon: Prostokvashino milk and dairy products
In addition to aseptic packaging, Tetra Pak manufactures other products for food storage. The company’s product range includes packaging for pasteurized products requiring refrigeration and carton packaging for products.
To date, Tetra Pak captures the packaging of about 50% of dairy producers. Apart from Tetra Pak, they also use glass, plastic and polyethylene packaging alternatives.
An analogue of Tetra Pak has already been launched in Russia
Analogues of Tetra Pak poisoning for over 70 years. So, in 1957, Elopak was sanctioned, which in 1987 became eligible to adopt Pure Pak. This is a complete analogue of Tetra Pak. The base of Pure-Pak also uses a cardboard box that is bonded with resin and aluminum foil.
In Russia, no one has yet produced an analogue of Tetra Pak until this year.
According to Deputy Prime Minister Victoria Abramchenko, the Russian company Mondi has begun developing the Tetra Pak project. She owns a pulp and packaging plant in Komi.
I think that the experiment will be any. Maybe there will not be that beautiful white packaging that is familiar to the eye – it will be gray, as we called it, “environmentally friendly”, but it will be ours, domestic.
Victoria Abramchenko, Deputy Speaker of the Russian Parliament
It is expected that serial production of the “Russian tetrapack” will begin this year.
Already the first batch of domestic cardboard for PurePak was purchased for the dairy industry. I probably know that Vologda milk can already be purchased in such packaging.
Victoria Abramchenko, Deputy Speaker of the Russian Parliament
As for the cost of production, it is up to the fact that it is not known how much it will be or cheaper abroad.
It’s very difficult to talk about it right now. We collect in an experiment: how to plan for imported domestic industry and make a synergistic effect between the timber industry, the pulp and paper industry in particular, and the wrapping industry.
Victoria Abramchenko, Deputy Speaker of the Russian Parliament
Tetra Pak severed its connection with the Russian “daughter”. Now it works completely autonomously.
Source: Iphones RU
