Microsoft is preparing to launch the \”Windows Intelligence\” brand

The “Windows Intelligence” moniker for productive AI tools is closer to becoming a reality. The test version of the system found a section dedicated to controlling functions with artificial intelligence, which in the future should also include the new Microsoft branding.

The discovery was announced by the tipster known as Albacore (@thebookisclosed, at X). finding one Page dedicated to managing functions with artificial intelligence in the system settings menu.

In the print published by the leaker, tool names not visible. But the website Windows Latest managed to enable the title of each feature but the name “Windows Intelligence” is not available yet.

Instead, the temporary name “Generative AI” was found in the functions available in the section. However, the site states that the title will be changed in a future update.

From that menu, Users will be able to control privacy preferences for productive AI tools. For example, you can enable/disable applications’ access to smart Windows tools on this screen.

Windows Intelligence should be Microsoft’s new brand

Like the terminology “Apple Intelligence”, The name “Windows Intelligence” should act as an “umbrella” for all AI functions Windows 11 – Recall and Copilot for example. The new name should complement the “Copilot” brand, not replace it.

However, so far References to the name “Windows Intelligence” are few. The first appearance of the nickname appeared in hidden operating system files.

There’s not even any confirmation that Microsoft will rename it “Windows Intelligence” since this is a rumor – but the rumors are getting stronger. In any case, Microsoft needs to attach great importance to the launch of the new brand.