Procon blames Facebook and Instagram for removal of e-cigarette ads from networks

The Consumer Protection and Defense Foundation (Procon-SP) made an official request from Meta, the owner of Facebook and Instagram, for a statement regarding advertisements on the platforms. The organization asked for more details on the matter How social networks act in suspending ads featuring e-cigarettes and electronic cigarettes in Brazil in general.

“One of Procon-SP’s aims is to demand the realization of the Goal,” he said, according to the statement.adoption of more effective measures” To prevent ads for such products from continuing to be displayed to users. Action is currently being takenCommercialization, import and advertising of such devices is prohibited. in the country.

The organization also requested “Presentation of documents proving the work carried out jointly with Anvisa” To stop this type of content. The National Health Surveillance Agency is the government responsible for suspending and monitoring e-cigarettes.

Procon-SP’s other demands for social network owners include:

• Update the period in which the suspension occurred Number of profiles selling ‘electronic cigarettes’.
• indicator Search methods to remove ads;
• Description about if you need to report or have specific search tools identify offers;
• to present advertising data has been removed or blocked.

The government agency claims to have received “duplicate information“There are a lot of ads in this product category on both platforms, which shows that Meta is not doing its job as expected.

Electronic cigarettes in Brazil

“As they are products that are extremely harmful to health and their sale and use are prohibited throughout the country, Procon-SP monitors all possible physical and digital media to prevent the sale of “e-cigarettes” and always tries to establish a dialogue and interact with suppliers and technology,” the note said. , platforms to combat the trade in illegal products,” it reads.

This week, TecMundo broadcast live with Alexandra LucianJournalist and researcher specializing in Tobacco Harm Reduction (RDT) and e-cigarettes. Check out the conversation below to learn all about it.

THE TecMundo also contact Meta to check the company’s position on the claim. At the time of this article’s publication, the company had not commented on the matter.