In 2024, the Russians spent 259 million rubles in Ozon and Wildberries for the purchase of sets for the preparation of alcoholic dyeing at home, against 5.3 million rubles in 2022. Therefore, set sales for three years have grown up Almost 50 times, they are deduced from Moneypace data, which Vedomosti became familiar.
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Sets include glass containers, instructions, dry ingredients mixtures. The sets themselves cost from 600 rubles to several thousand, but there is no alcohol in the kit, it must be bought separately.
According to MoneyPlace analysts, “more or less active sales of such sets began in 2021, but their volumes were not so significant.” For example, in 2022, the Russians acquired 27 thousand sets, while in 2024 the number of sets bought increased to 413.5 thousand.
In 2025, growth continued, but at a lower pace than in 2024. Then, in January 2025, almost 39.6 thousand sets were bought in Ozon and WB. This is 2.3 times more than in January last year, it is deduced from the report. The revenues of the sellers in the markets during this period increased 2.5 times, to 25.8 million rubles.
The MoneyPlace analyst, Anastasia Romanova, told Vdomosti that consumers “tested” tintures and began preparing them at home to save money. According to the contour. The growth of the indicator was 41% of the level of 2023, the average price of a 0.5 L bottle reached 757 rubles.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
