When choosing goods, consumers turn into an average source of information. Often these are search engines and market places. Approximately 70% of the respondents use search engines and 53-online trade sites. At the same time, roles vary depending on the purchase stage. Markets are more suitable for daily goods, and search engines help examine features and compare sentences in more complex categories.
Despite the growth of online sales, 60% of buyers are still shopping in offline stores and shopping centers. This is especially noticeable in repair, cosmetics, home appliances and furniture categories.
The study shows that 38% of users combine different search methods, 22% are limited to text queries, and 23% look only through markets. At the same time, the use of AI and multimodal vehicles is increasing. According to analysts, ignoring at least one of the key channels can cost 80% of potential contacts with customers.
Buyers become more careful for the selection. In the last two years, almost half of the participants made online shopping, 40% more actively compares prices, and 28% have reduced the number of impulsive purchases. The impact on the solution is implemented with examinations, detailed explanations of goods and detailed explanations of media content.
Source: Ferra
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