About 86% of Russians are willing to buy equipment from a new or little-known brand. For most of them, the most important thing is the price and technical characteristics, the popularity of the brand is in second place. This is stated by the M.Video-Eldorado study, the results of which were reviewed by RB.
Familiar brands will be able to replace Chinese, Turkish manufacturers, and companies from Russia and the CIS, 83% of respondents are sure. About 50% of Russians are ready to try new brands under the condition of a better price, and 12% – if there is no known analogue. More than 25% of respondents are open to new things without preconditions.
At the same time, 57% of Russians almost completely trust the expertise of large retailers selling and showcasing new brands.
The Russians still intend to buy such equipment or get acquainted with it first in retail stores, where the devices can not only be evaluated live, but also get advice. About 40% of respondents plan to use an online store when choosing.
According to M.Video-Eldorado, in the first half of the year, smartphone manufacturers such as Xiaomi, realme, POCO and Tecno were popular on the Russian market, among laptops: Honor and Huawei, home appliances: Haier, Beko, Darina, Atlant, Vityaz.
In M.Video and Eldorado there was also an increase in the demand for home appliances under their own brands Hi and Novex.
Author:
karina pardaeva
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
