Apple teamed up with Kim Kardashian to unveil the Beats Fit Pro wireless earbuds in SKIMS brand colors that belong to the models.
Headphones come in three colors: Moon, Earth and Desert. Kardashian revealed that she wanted to design “universal” colors for the Beats Fit Pro.
I wanted to move away from the idea that headphones need to be reliable in order to make a statement. It’s a special collaboration because it allows you to blend in or stand out, and Beats sees it as including products that bleed with personality.
Kim Kardashian
Together with the headphones, an advertising campaign for Beats X Kim will be launched.
The Beats Fit Pro will be available in new colors on August 16 in the US, UK, France and Germany. [9to5Mac]
Source: Iphones RU
