The first VK Store offline store opened in St. Petersburg, where you can buy clothes of the company’s brand. Instead of the usual accessory, VK Store offers a new format based on AR technology.
The store is located on the ground floor of the Singer House building, where the company’s headquarters are located.
At the launch, the brand presented three collections of clothing and accessories:
- VK Basic — t-shirts and sweatshirts with a minimalist design
- VK Sticker – a line with characters from stickers of the social network “VKontakte”
- Limited – A limited edition winter capsule is represented by a line of backpacks and bags made of metallic fabric.
The company announced collaborations with various artists and young designers. The launch of the brand was supported by such artists as Klava Koka, Timur Sorokin and Valya Karnaval.
As an alternative to the usual fitting rooms, VK Store offers to test a new format based on AR technology. A special screen is activated with one touch, after which you can see a 3D model of anything.
Author:
Natalia Gormaleva
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
