Polyvoiced Stock, Ice Cream Market Competition: Breaking News March 30

Finance

• The developer company Samolet has launched real estate tokens to invest in digital square meters. After the construction is completed, when the actual object is put into operation and sold, investors will receive income.

• The Russian government is working on a mechanism to create a new type of securities: polyvocal shares, which will give the owner the right to several votes at a shareholders’ meeting, Vedomosti learned.

Business

• MTS has decided to change its own market positioning and is removing the corporate egg from its logo. Instead, there will now be a red square with the letters M, T, and C around the perimeter.

• In 2023, competition in the ice cream market will continue to grow and demand will shift to the budget segment, Kommersant writes.
• The car market will reach pre-crisis levels only in 2027. At the same time, the need for spare parts for machine repair has increased markedly, Vedomosti reported.

• Since the beginning of 2023, bloggers have increased the cost of ad integration services by 10-20%, and the cost of attracting new customers on national platforms has increased by 4-5 times compared to Meta (recognized as an extremist organization, banned in the United States). Russian Federation).

• Retailers stop selling games on PC discs. The reason for the decision was the almost zero demand from them, writes Izvestia.
• Throughout the year, Russian software developers have increased prices by 30-50%, say consumers, tying the trend to a lack of competition in the market, which Western providers have abandoned, Kommersant reported.

Services and technologies

• The Russian film distributor Central Partnership has developed an analogue of IMAX – Cosmax technology. The cost of the project did not exceed 5 million rubles. The first film in the new format will be The Challenge filmed on the ISS.

• Citydrive car sharing service has launched the Favorite Address option: in the app, you can select the address to which the increased rebate will apply. During the trial period, it will be +8% at each level of the loyalty program.
• Financial market participants propose allowing everyone to complain about phishing sites, and the responsible federal agency will have to verify the complaint within a day. To submit the relevant requests, the Ministry of Digital Transformation will prepare the Anti-Phishing GIS, Kommersant reported.
• Lamoda customized the delivery of products from its catalog for users using artificial intelligence (AI). The platform analyzes which products will be of interest to the user and will now start showing them first.