Another Nerd Pride Day (or Geek Pride Day) will be celebrated on Thursday, May 25. History, movies, series, comics, toys, games, etc. Celebrating all that is best in this vast universe filled with

And this time, OLX has decided to join history with awards: The company, one of the largest platforms for trading new and semi-new products in the country, has announced that it will participate. existing users at the time of the event, and one of the prizes is PS5!

This week, the company launched the “Dá um UP” action, which will make Nerd Pride Day even more interesting for anyone interested in the event. In it, the platform will invite its viewers to solve riddles on Instagram and TikTok and find rewarded hidden ads connected to the geek universe. Check out:

Developed by the company’s internal marketing team, the challenge is designing a game within the interfaces of OLX, creating an analogy between one of the nerd users’ biggest hobbies and the various possibilities on the electronics-related platform.

ps5 as reward

The action kicks off on Monday (22), and takes place in four different stages, with one challenge each day and three winners unlocked in each stage. 12 winners in total will win 18 awards including gaming notebook, Playstation 5, gaming headset, mouse and keyboard. So, there’s still time to join and get the available items!

Gábrielà Zañinetti, Vice President Gábrielà Zañinetti said, “It’s very important for us to be able to connect more with this young audience who want to go beyond just buying a product and have an experience, and who want to give brands a value that aligns with their identity.” Marketing Department at OLX Brasil during the announcement of the action.

The campaign still has the support of influencers who engage directly with the player community and will represent each of the four challenges. These are: João Gustavo (@gustavodveg), Samira (@samiraclose), Maellen (@maellen) and Rodrigo Côrrea (@canalrodrigocorrea).

The riddles will be available until May 25 and the rules are already available on the OLX page on Instagram: @olxbr. In addition, anyone who purchases electronics on the platform until May 26 will receive a R$40 discount on purchases over R$500 using the “Dá um Up” coupon.

Source: Tec Mundo

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