As part of its efforts to further develop the recently introduced Apple Vision ProCupertino they bought, an American startup specializing in augmented reality hardware. Although this important acquisition was not announced during the WWDC 2023 keynote, as edge They noticed that the CEO of Mira confirmed this through his personal Instagram account.

From Apple, they limited themselves to sharing the same statement about previous purchases. That is, without going into too much detail: “From time to time, Apple buys smaller tech companies, and we don’t talk about our goals or plans at all.”

As a result, we don’t know how much they paid to take over Mira’s assets. Throughout their history, they have managed to attract investments in the amount of about $17 million.

The startup already has a long history in augmented reality. The above media mentions that before Apple acquired it, had active contracts with the US military.. In particular, Air Force pilots use the Prism Pro viewer to view equipment data. It is worth noting that the operation of this device is somewhat similar to that of the Apple Vision Pro.

As far as entertainment is concerned, Mira has also joined forces with Nintendo and Universal.. These last two were linked to create an amusement park based on Super Mario. Well, Mira’s technology was applied in drive from Mario Kart.

Another interesting fact is that Mira at some point Jony Ive himself was an advisor. Yes, who was the head of design at Apple for a long time. So they’re not entirely alien to the company’s philosophy or what they intend to achieve with the Apple Vision Pro.

Apple Vision Pro is already a reality

The mixed reality headset finally saw the light of day during WWDC 2023. While the product was physically on display at Apple Park, and a lucky few got the chance to try it out during a 30-minute session, the company has not yet completed the development.

In fact, Apple plans to release it early next year, so they will have plenty of time to refine the product further. Buying Mira makes it clear that Apple wants to get as much talent and knowledge as possible to keep improving the Apple Vision Pro ahead of its launch.

We should also not forget that Apple Vision Pro is only the company’s first step into the world of mixed reality. Last year a report from bloomberg He assumed that the first Apple glasses would be aimed at a specific niche and developers. It is the latter, thanks to their creativity, that will offer several applications that take advantage of the hardware.

With a more complete app store and experience, the Tim Cook-led company could release another more affordable model that is now aimed at the masses. ‘Cause that’s his plan Apple Vision Pro lays the groundwork for the technology that will eventually replace the iPhone..

Source: Hiper Textual

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I'm Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.

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