International Data Corporation (IDC) It’s back in the fray with new data on smartphone sales throughout 2023. The research firm conducted a study that saw iPhone sales figures mark a historic milestone in a market that continues to decline.

Over the years, even before the pandemic, smartphone sales figures were falling. Consumers no longer update their devices as fast as beforeand 2023 sales will be much lower than in other years. However, the market share of Apple’s iPhone has increased considerably.

Apple’s iPhone hits biggest market share in history

Global decline in smartphone sales suggests 2023 will pass worst sales figures ever. A decline due to a lack of innovation and the financial crisis caused by post-pandemic inflation.

“The average consumer no longer sees a reason to upgrade their smartphone every one to two years. The average person now upgrades their smartphone every three to four years.”

According to Counterpoint Research, we recently learned that iPhone sales are up 55% in a declining market. Now from IDC (via 9to5mac), they believe sales of iOS devices will increase by 1.1% in 2023, reaching: Highest market share in history with 19.9% ​​of total sales. There’s a reason why the iPhone is the best-selling smartphone of 2023.

“iOS remains more resilient to macro challenges than Android, which is expected to decline by 6% this year.”

According to IDC’s estimates, Global smartphone shipments to drop 4.7% in 2023 compared to last year. We will sell 1,150 million units in total; this is the lowest volume in over a decade. Previous IDC estimates had only projected a 3.2% drop. The reality is that global sales results could be even worse.

Inflation, upgrade cycles and lack of innovationamongst others, it has caused users to no longer renew their devices as often as before, thus continuing to drop in sales. Do you think sales will continue to decline? Have you updated your smartphone recently? What should tech companies do to increase their sales?