Apple’s financial services offering has grown a lot since the early days of Apple Pay, which introduced the company to this space. He is not satisfied with his success, at least in current countries, Owners of the bitten apple have thought of other strategies for users to manage their money. Of course, not just for spending, but also for investing.

What was at first a rumor was confirmed after some time. A CNBC report claims: Apple was working with Goldman Sachs on a trading service on the iPhone. This allows users to sell and buy shares. However, the plan, which started in 2020, collapsed in 2022 with the collapse of the financial market.

A trading platform from Apple

The trading service was planned to be launched in 2022. In fact, it is believed that updates to the Stocks app introduced in iOS 16 were planned to capitalize on the initial idea. given It had an “off-the-shelf” infrastructure for the service.

The decline in the market forced Apple to consider another scenario. For this reason, The project being developed together with Goldman Sachs has been renamed Apple CardIt launched earlier this year and has been very well received by users.

Report It does not indicate that the project has been stopped or cancelled. Apple’s history shows that time is no problem when you trust a product, so perhaps those bitten at the apple are just waiting for the right moment.

Meanwhile, The product that emerged from this unexpected scenario is a complete success.. A J.D. Power study a few months ago recognized the Apple Card as “The best co-branded credit card with no annual fee for customer satisfaction.”

The recognition comes just in time for both Apple and Goldman Sachs, the banking institution that backs the Apple Card and whose continuity has been questioned as part of the deal, to make a statement about the product’s future.

The financing conditions offered by Apple Card have made it one of the most sought-after products in other countries as well.. While it only works in the United States for now, there are plans to roll out the card in other regions, as is the case with Apple Pay, but the company hasn’t said anything about it.