Apple has confirmed that Apple Vision Pro It will be available starting in February and will include more than 250 Apple Arcade games, as well as 150 TV series and movies in 3D. Along with this news, the company also released an update to Xcode that allows developers to submit VisionOS apps to the App Store. And he left them clear instructions: that their apps do not contain terms such as “virtual reality” (VR) or “augmented reality” (AR).
These are the style guidelines that the company asks developers to adhere to when mentioning Apple Vision Pro or visionOS, your operating system. Even when they promote their apps outside of the App Store. So, for example, it is established that Apple Vision Pro should always be written in three separate words with capital letters A, V and P. Or the brand “visionOS” should be used with a lowercase “v”.
Representatives of Cupertino ask developers to name their applications for Apple Vision Pro “spatial computing applications”. They specifically require that no reference to augmented reality (AR), virtual reality (VR), extended reality (XR) or mixed reality (MR) be used.
Apple, as usual, is trying to stand out from the rest and set its own trend. At WWDC 2023, its CEO Tim Cook introduced Apple Vision Pro as an “all-new augmented reality platform.” But then in the same presentation he used the term “spatial computing” six times. Moreover, the Californian company does not name the device itself headsetvisor or glasses, but as a “spatial computer”.
Apple takes the details of its marketing very seriously, and such considerations are seen as strategic. In the technology section of its website, the company maintains an Augmented Reality section. But since Apple’s Vision Pro was announced, much of the marketing material has included the idea of ”spatial computing.”
Apple Marketing for Apple Vision Pro and VisionOS Apps
Apple, through this marketing strategy, also distanced itself from Meta’s concept of the metaverse. In fact, the company’s vice president of global marketing, Greg Joswiak, refused to use the word in a 2022 interview. The interviewer asked him to complete the sentence “the metaverse is…”. Joswiak immediately replied: “A word I will never use.”
Something similar happened with the fashionable term: “artificial intelligence.” Although many Apple products use this technology, keynote address which opened WWDC 2023, this term was never used. Not when the Apple Vision Pro was unveiled, which doesn’t mean Cupertino doesn’t have big plans for it.
In addition to style guidelines, Apple details several guidelines and requirements in a new page for developers so they can publish their apps for the new product. For example, how to test your apps, post screenshots, or create icons.
The technology company has confirmed that Apple Vision Pro will officially launch on February 2nd. Currently only in the USA. Space computer will have a base price from US$3499 for one variant with 256 GB of internal memory.
The package includes a battery, USB-C cable, power adapter, front cover, and two different headbands. Apple will sell ZEISS-developed crystals separately, intended for people who wear glasses or contact lenses. They will cost $99 for reading glasses and $149 for ZEISS prescription lenses.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
