The latest report published by consumer trends research firm CIRP is about iPhone 15 adoption. So far in 2024, the newest iPhone family represents the lowest sales in the last six years. Panorama represents a regression that perhaps those who bit the apple did not expect, especially after closing 2023 as the brand with the largest smartphone market share in the world.

The report focused on evaluation What are the most popular iPhone models in the United States in the first quarter of 2024? and how the iPhone 15 series was adopted Compared to iPhone 14 and previous devices.

The five best-selling iPhones

The study, which covers US market preference in the first quarter of 2024, revealed what new iPhone customers prefer. Like this The purchase percentage of iPhone models was as follows:

• iPhone 15 Pro and Pro Max: The total share of iPhones sold is 22% and 23% respectively (45% in total).
• iPhone 15 Plus: Share of iPhones sold is 9 percent
• iPhone 15 and 14: both come in third place with a share of 14% (28% in total).

iPhone 15 is not as popular as iPhone 14

Although the sales of the iPhone 15 Pro and Pro Max in the first quarter of 2024 are equal to the sales of the iPhone 14 Pro and Pro Max in the first quarter of 2023, The overall mix of iPhone 15 devices was lower, with a 68% share of total iPhone sales. While last year iPhone 14 family had a 75% share in the first quarter.

According to CIRP representatives, this trend is due to the following reasons:

We see this as a continuation of the trend of recent quarters, as existing low-priced models cede some of their share to older models. The once flagship, now entry-level iPhone 15 is no longer the high-end option, as Pro and Pro Max models take on this role.

Will the iPhone 16 improve the marketing of the device?

Apple has another chance to reverse this trend. With the launch of iPhone 16, Apple can meet user needs and expectations with innovative features and improvements. This launch could be a turning point for the company by attracting a customer base willing to adopt the latest technologies and functionalities.

This 2024, Apple is expected to introduce four models of the iPhone 16 with design changes and other very important improvements. One of them is the promise of introducing special AI functions.

In addition, All four iPhone 16 models may feature A18 chip and a new button This will be another reason to buy, especially for those who use the iPhone camera the most.