Data collected in the latest study by research platform Canalys shows that: Apple’s iPad lost a lot of power in the first quarter of 2024 compared to the same period in 2023. The company lost a large percentage of its iPad market share but remains the leader by a wide margin.

Just a few days before the May 7 special event, where new iPad models will probably be introduced, Apple announced its second quarter financial results. 16.64% decrease in revenue It’s about selling iPad products.

This is logical and natural because Apple will not introduce a new iPad model throughout 2023. Below we take a look at tablet sales from Apple and other manufacturers in the first quarter of 2024.

Tablet market increased by 1 percent with sales of 33.7 million units

Canalys reported. Global tablet sales up a “modest” 1% compared to the same period last year. Sales figures were formed in the first quarter of 2024 33.7 million tablets and all this despite the fact that the iPad’s market share has fallen significantly.

Apple acquired in the first quarter of 2023 42% market share It has a wide margin of advantage over other manufacturers such as Samsung, which accounts for 20% of sales.

iPad sales figures drop 6% in 2024

Moreover, Apple sales down by up to 36% in the first quarter of 2024. Still, iPad continues to lead the tablet market. According to Canalys data, Samsung maintains its 20% market share, while Huawei ranks third with 8% sales.

Additionally, the decline in Apple iPad sales means a 13.9% annual decline. The company made sales in the first quarter of 2023 13,954 units Tablet sales took place in the first quarter of 2024 this year 12,012 units.

The switch to OLED in Apple’s iPad product portfolio will be a turning point in the tablet market. The company plans to renew all iPad models in 2024 by introducing two versions of the iPad Pro and two versions of the iPad Air at a special event to be held on May 7.