An interesting new report from CIRP analyzes the behavior of iPhone buyers regarding the storage they choose. It’s not a secret Apple increases the price of its iPhone if a user chooses more storageIn addition, in recent years, the options have increased significantly, reaching prices starting from 1 TB and 256 GB for Pro Max models. The report concludes that almost half of buyers choose to upgrade their device’s storagethat is, they choose better storage than their previous iPhones. Would you do the same with your next iPhone purchase?

Updating iPhone storage varies depending on model

They recently announced that the iPhone 15 series is not in a good position compared to its predecessor in terms of sales. One of these reasons may be related to the fact that the same high-end models can last longer. About storage, CIRP says storage selection varies depending on model. For example, iPhone 15 buyers were more likely to upgrade storage than other users who had previously purchased a cheaper iPhone.

iPhone storage to be upgraded in 12 months, by March 2024

More than half of iPhone 15 buyers are upgrading storage, compared to less than 40% of older iPhone 14 models and just over 30% of iPhone 13 and 12 buyers.

Considering this, it may be a logical trend Previous iPhone buyers are more price conscious and therefore won’t pay more for extra storage. Users who purchase the latest iPhones will have no problem paying “a little more” for storage.

Trend remains virtually intact on Pro and non-Pro iPhone

When we talk about the distinction between Pro and non-Pro models, there may be differences, but the trend follows the same line.. HE 54% of users who purchased iPhone 15 Pro and Pro Max prefer much higher storage space More than 36% of iPhone 15 and 15 Plus users.

iPhone 15 Pro was the least valued model by consumers

As we mentioned at the beginning, Apple already has a minimum capacity of 256 GB on the iPhone 15 Pro Max. iPhone 15 Pro users have the choice between opting for 128GB or upgrading to 256GB. Two points: Some users who choose the best iPhone may not take into account the base storage detail or may also choose this iPhone for the highest base capacity.

It’s hard to appreciate these trends because Apple never explains its consumers’ behavior. To make a small announcement, Apple announced at its recent “Let Loose” event that the MacBook Air is the world’s best-selling laptop in both 13- and 15-inch sizes. How many users are there? Thanks to analysis and research companies such as CIRP, it is possible to get a little closer to the reality of the figures that Apple boasts so much.