Apple Blames Supply Chain Issues for Decline in Mac Sales

Apple’s fiscal third quarter 2022 results were again record highs, with revenue of $83,000 million, iPhone sales up 3% year-over-year, and services sales up 12%. supplies PoppyNonetheless, fell by 10% compared to Q3. 2021. A drop that Tim Cook says is justified by supply chain complications.

Recall that Apple has been facing difficulties in the production of its devices for several months. This is essentially what is happening across the industry. High demand for electronic devices during the lockdown, coupled with stringent restrictions imposed by various countries such as China due to rising coronavirus cases, have led to a sharp shortage of essential components such as chips. Apple also decided to limit production of new Macs to minimize the impact of component shortages on the iPhone.. And therefore prevent the shipment of your terminals from being delayed.

This strategy enabled the company to generate a total of $40.7 billion in iPhone sales in the third quarter of 2022. However, the firm, headed by Tim Cook, earned only $7.4 billion in Mac sales. This, in particular, represents an annual drop of 10%. We must take into account, yes, that new models are currently available; The MacBook Air with the M2 chip and the new MacBook Pro, also with the M2 chip, were announced a few weeks ago. Therefore, Q3 2022 results do not include sales of these devices.

Future Macs and iPhone 14s may also be affected

Meanwhile, Apple is preparing second half of the year full of hardware news. The company may announce the expected iPhone 14 during September, as well as new Apple Watch Series 8, new iPads, and new Macs, however production could be very limited; not only due to supply issues, but also due to current events.

Recently, bloomberg it turned out that the company plans to support “flat” production of its iPhone, despite the fact that the new generation will include significant improvements over current models. The aforementioned environment in particular ensures that the company asks its suppliers to produce around 220 million iPhones by 2022. This number is similar to what was requested in 2021.

In addition, ongoing supply chain issues can also affect Macs and iPads, mainly due to the limited number of items in stock and therefore delivery times that can be significantly longer than usual.