The decision to stop buying televisions LCD it’s expected to last until the end of July, but unless Samsung’s TV inventory falls dramatically, the hiatus could last longer, or so the company claims. Samsung’s TV division lowered its annual TV delivery target from its original 45 million units to 40 million units at its latest strategic meeting for the second half of the year.
Various analysis companies Omdia and Display Supply Chain Consultants changed their estimate of the number of LCD panels Samsung will buy this year, at the beginning of the year they expected the South Korean tech giant to buy from 53 million units to 54 million units, but lowered the estimate by 10 million units to 44. million pieces. Samsung shipped 50 million TVs last year, an increase of more than 10% from 2020.
The South Korean tech giant has aggressively increased shipments due to the global logistics problem and lack of containers available in 2020 due to the pandemic. His plan, therefore, was to ship as many units as possible as a buffer in case the logistical problem worsened so that he could sell TVs in certain locations. But TV demand declined in the first half of this year and retail sales declined in North America and Europe.
Samsung’s current inventory stood at 16 weeks, which is the worst of the 7-9 weeks before the pandemic, the sources said. Other TV providers besides Samsung such as LG Electronics, TCL and Sony they all also lower their annual shipping target for this year and to top it off by reducing the number of LCD panels they bought.
Source: Lega Nerd
