Open-air holidays: arrivals and attendances are increasing

The start of the 2022 tourist season of open air holidays registered an 8% increase in arrivals and attendances (+7%). If the situation continues in this way, as expected, it will be possible to reach a quota of 10.7 million. In addition, with more than 73 million presence and a large number foreign customers (57%). This data was collected on 2,560 companies in the sector.

It should be noted that sales grew less than proportionally, while margins fell due to the increase in energy costs. A negative consequence that is combined with the scarce manpower, the latter becoming very critical in relation to the Naspi reform. A violent impact on the open-air seasonality.

Among the regions that have focused on open air is Veneto with Lake Garda and the coast. Foreign guests are growing, Germany is at the top. the species favorite accommodations they are bungalows, caravans, mobile homes and villas. In mid-August there was an average occupancy of the campsites of 94%, almost 100% for bungalows and caravans.

In addition to detecting the positive trend of the season, it is necessary to focus our attention on reading and interpreting the data. This is the real added value because we can understand the real tourism effects on destinations and businesses. There is an important recovery in tourism, but we must not forget the difficulties our companies are going through, which are facing an unprecedented energy crisis after the two years of the pandemic. The Region will continue to be at the side of the entire supply chain, showing once again character and resilience in the face of the challenges of the present.

Federico Caner, Councilor for Tourism of the Veneto . Region

The 16.5 percentage points higher average occupancy rate compared to 2021 in Lake Garda may seem like an easy target, all in all, compared to a year marked by the pandemic. However, the increase of 6.9 percentage points that was achieved this year compared to 2019. Our companies are committed to maintaining the level of service despite the problem of staff shortages and maintaining the prices of previous years in the in light of an exorbitant increase in the cost of energy and raw materials. Investments were also continued where possible, despite the general uncertainty that characterized the start of the season in particular.

Alberto Granzotto, President of Faita-Federcamping Nord-Est