It’s official: Michelle and Barack Obama will stop publishing their podcasts exclusively to Spotify. A new setback for the Swedish company after the Joe Rogan fiasco.
The podcast business brings hundreds of millions of dollars to the United States, and major platforms pay millions to provide exclusivity. Spotify pays $100 million to controversial Joe Roganand he ended up having to drop some chapters after the departure of legendary musicians for their anti-vaccine and conspiracy theories.
According to Mashable, the Obama couple is now saying goodbye. At the end of 2022, Michelle and Barack Obama will stop publishing their podcasts exclusively on Spotify. and they are already in talks with other platforms such as Amazon’s Audible and iHeartMedia.
Since leaving the presidency of the United States, Barack and Michelle Obama have worked through their company on a variety of projects that mix multimedia content, politics, philanthropy and social work. Higher ground productions.
Higher Ground Productions has produced several documentaries and children’s series that are now available to watch on Netflix. Just a few days ago, a documentary film about the nature of Majestic National Parks, presented by Barack Obama, was released.
The exclusivity agreement with Spotify included several podcasts. Among them is Michelle Obama’s podcast, which premiered in the summer of 2020 and was the most popular in the world.
According to sources, the reason for this march is that Michelle and Barack Obama don’t want their podcasts to be exclusive and be heard on several different platforms.
But it is also noted that this could affect Spotify decides to keep Joe Roganat the cost of allowing stars like Neil Young to leave the music platform.
Whatever the reasons, it seems that Spotify doesn’t do a very good job with its commitment to exclusive podcasts.. A business that is gaining momentum and has not yet found its place.
Source: Computer Hoy
