According to the newspaper, Apple will develop chips to accelerate artificial intelligence in data centers

The report revealed that Apple is developing chips to accelerate artificial intelligence (AI) operations on servers. Wall Street Magazine this Tuesday (7). HE New hardware will be used in data centers and has been in development for several years, according to the report.

Called “Project ACDC (Apple Chips in the Data Center)” A new platform is being prepared in cooperation with TSMCIt points to people who are familiar with the subject both in the design and production stages. The partnership lasted several years, but it is unclear whether the project produced positive results.

According to this WSJHE The focus of these new chips will be the processing of artificial intelligence activities — similar to those produced by Nvidia, which power many servers in the segment. If the rumor is true, the company will compete directly with the GPU manufacturer.

But it is It’s impossible to predict the purpose of these Apple chips for artificial intelligence. It is possible that the new hardware aims to configure the artificial intelligence resources planned for the Spade ecosystem by powering the company’s own servers.

Frankly, there is also a possibility that the company wants to take advantage of the high demand for AI-focused hardware to enter the industry by leveraging its expertise in chip design.

Apple moves towards artificial intelligence

The truth is that Apple is very interested in AI, and apparently it’s not just for the end consumer. When investing in hardware for data centers, there is huge potential for profitability, as this technology is increasingly required to power modern models.

Apple CEO Tim Cook in February He stated that the company had “invested significantly” Major announcements in artificial intelligence-related technology will occur throughout the year.

The fruits of this investment have not yet emerged, but it will not take long. WWDC 2024 already has a date to take place, and the event will serve to present software-related news, especially iOS 18, which is expected to be one of the biggest updates to the iPhone.