GfK will sell its Russian business due to pressure from Russian authorities and the policies of parent company NielsenIQ. The Russian management of GfK will become the new owner of GFK-Rus LLC. The deal is scheduled to close in September of this year.
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The new owner of the Russian business of the analytical agency GfK will be the management of the company in the Russian Federation. This was reported by Kommersant citing sources.
The transaction for the sale of GFK-Rus LLC is scheduled to close in September 2024; The circumstances and details of the transaction are unknown. The company has already warned its clients about the impending restructuring.
GfK is selling its Russian business due to pressure from the Russian government and the internal policies of its parent company, NielsenIQ.
The bill that prohibits foreigners from owning more than 20% of the capital of companies dedicated to consumer market research in Russia has passed its first reading.
Author:
Kirill Bilyk
Source: RB
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