The platform analyzes the user’s profile, including age and income, and uses machine learning to create personalized recommendations. The neural network fills the collections with content from MTS Live sources, including the MTS Music streaming service, the Stroki book service, as well as materials from media and social networks, said Mikhail Minin, General Director of MTS Live.
Users will be able to receive personalized entertainment scenarios, including concerts, music albums, movies, and restaurants. MTS Live plans to expand the service through ticket sales through storefronts such as MTS Live, Ticketland, and Ticketscloud, as well as expand offerings to new segments.
Source: Ferra
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