MTS has analyzed the use of smartphones registered on its network over the past three years. It turned out that in 2024, parents gave their children 20% more smartphones compared to 2023.
Company experts explained some of the reasons. Firstly, children are starting to use mobile devices earlier and earlier, which forces parents to offer them proven and convenient models.
Secondly, modern flagship smartphones remain productive for several years, which makes them relevant for transferring to new users.
TOP 5 smartphone models that they pass on to their children
1. iPhone 11: 3.8%
2. iPhone 7: 2.2%
3. Redmi 9A: 1.9%
4. iPhone XR: 1.9%
5. iPhone X: 1.4%
Brand leaders
1. Xiaomi: 24%
2. Apple: 23%
3. Samsung: 17%
4. Huawei: 10%
5. Realme: 6%
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Our data confirms a consistent trend: parents are beginning to perceive a smartphone as a basic necessity for children. This opens up new opportunities for both manufacturers and retailers who can target resources. Given the current dynamics, it can be predicted that the transfer of smartphones to children will be a strong trend in recent years, and the sale of new devices will increase due to this cycle of upgrades.
— Director of the MTS Big Data Center Maxim Sinyakov
Parents most often choose updates on Apple devices. Among the five most popular models that are passed down to children, there are different versions of the iPhone.
Source: Iphones RU
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