At Apple Corporation, the permutations began in the leadership of the unit responsible for the development of artificial intelligence. The Company plans to improve Siri and start new projects that will provide the technology with competitiveness in the AI market.
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Bloomberg reports that “the AI group this year will focus on updating Siri’s core infrastructure and improving the company’s own models of the company’s AI.”
To do this, Apple’s AI and machine learning division was handed over to Kim Worrat, who helped release Vision Pro and worked at Apple for 36 years. She will become artificial intelligence unit chief John Jannandrea’s “first deputy.”
Last year, the company widely announced its development developments (for example, Apple Intelligence on WWDC – Worldwide Developers Conference). But they didn’t have the same influence as OpenAi’s chatgpt or Google’s Gemini once did. Apple, however, does not give up and depends on Siri.
For example, the corporation announced a big update to Siri, which will allow you to understand what is happening on your screen and take action based on what you saw. It is expected that such an extension may appear in iOS 18.4.
By attracting one of Kim Vorrat’s most successful veterans to work in AI, with Apple-Pastice’s track record in the original iPhone software group for the iPhone, the corporation is actually proclaiming AIA’s priority as the most significant in 2025. Perhaps Apple sees AI as a more important technology for its future than Vision Pro.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
