The iPhone continues on the most jealous technology podium. According to the latest counterpath research report IPhone sales reached a 15% increase in April and May. This growth represents Apple’s performance every two months for this period. In this way, the device has found a way to emphasize in a more competitive market.

The reasons for this growth are mainly from two of the largest and most important markets for Apple: the United States and China. Both of them reversed a three -year decline tendency in a period that was not historically attractive for the company and achieved a positive year growth.

IPhone was consolidated in key markets for Apple

Emphasizing behaviors in China, where Apple reached the first position in sales during May. This indicates a significant change, especially after a new market share loss against local competitors such as Cupertino company Huawei.

According to Ivan Lam, a pillage Research’s senior analyst Ivan Lam, the promising iPhone performance in the second quarter will depend on the dynamics in these two key markets, as always. Sales in the United States may reflect consumers’ concern for possible tariffs.The impulse in China may be associated with state subsidies and promotional proposals, which were not initially considered Apple, but eventually the company managed to reversed.

According to the counterpoint research, iPhone sales in April and May from 2019 to 2025

This growth is also due to JapanA market with a strong demand from the iPhone. In this country, 16E iPhone proved to be particularly popular. The most affordable price and compact size have echoed with Japanese consumers who often prefer smaller devices.

This trend was already seen from the first quarter of 2025, when the iPhone 16e ranked sixth in the first full month. Although it has a higher price than the iPhone SE since 2022, 16E is expected to overcome its predecessor in its first year thanks to its significant technological developments and a number of wider functions.

With 16E, Apple, the basic model, the iPhone 16, and even an older model, the iPhone 14, different price segments of the feverishness of the supplies should be taken into consideration.

On the other hand, India continues its constantly growth orbitA market in which Apple actively expands its production and existence. This explosion in global demand, productive artificial intelligence (IA)Most smartphones are not yet decisive for purchasing decisions. This Apple a valuable time margin to integrate Apple intelligence into platforms and to improve the capabilities of Siri, who is still trying to reach the level of its competitors.

Considering the external scenario Apple, Price, design and ecosystem suggestion continues to be a key engine for demand. And there is still a margin to take advantage of AI and to take advantage of future innovations, to protect the field in the industry and to strengthen the perception that the iPhone is the best smartphone today.

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