Apple augmented reality glasses will go on sale this year, except for the main surprise. AND they will do it in spite of the firm’s design teamwhich would prevent the board from launching what they consider premature.
so he raises Financial Times, which quotes people close to the project. According to the media, CEO Tim Cook would side with Jeff Williams.responsible for operations and to whom the design team has been reporting since Jony Quince’s departure in 2019, betting on the commercialization of the first version this year.
Apple glasses, new prop
The development of Apple’s augmented reality glasses has been one of the most unknown in recent years. And even more so now. At a time when more and more companies are starting to offer their own, many are wondering what Cupertino companies have to offer in this area.
Many see it as a great project that Tim Cook will leave in his legacy as CEO, in terms of new product lines. Such is the long-term commitment to augmented reality that there are those within the company who see it as competition for the iPhone in the future.
Thus, “the pressure to launch them is huge,” the engineer who worked on the project assured the aforementioned publication. That is why, although Apple’s design team would suggest waiting until they can offer lighterCook and Williams insisted on offering the first version with a ski goggle-like design and a limited edition.
In fact, the firm expected to put on the market less than a million units. Partly due to the high price they are expected to have: $3000.
looking forward to big changes
With the first Apple glasses not completely satisfied even within the firm, it is to be expected that the public reaction will be tepid. For this reason, they are already working on the next ones.
However, the 2023 data will be used by the California tech company to collect usage data and to enable developers from the company and third parties to start working on future software. So the Apple augmented reality glasses we see in 2023 may not be what the collective imagination envisioned years ago, but they are the first stone on the road to getting there.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
