Hollywood accuses Elon Musk of using ‘Blade Runner’ to sell more Tesla cars

Elon Musk earned a new accusation related to the presentation of robotaxi. After being accused of plagiarism by the director me, robottycoon now facing a lawsuit for copyright infringement submitted by the producers Blade Runner 2049.

According to New York TimesAlcon Entertainment sued Elon Musk for use images Blade Runner 2049 without authority. The production company filed a lawsuit in US District Court in Los Angeles against Elon Musk, Tesla and Warner Bros. Discovery for using footage from the film during the Robotaxi event broadcast.

Unlike Alex Proyas’ allegations, the lawsuit is not about plagiarism, but about the use of images Blade Runner 2049 as promotional material. If we remember, during the Robotaxi presentation, Tesla used images and phrases from famous filmsHow is that THIS. or Back to the Future to advance its autonomous mobility strategy.

To the average user, a DeLorean poster with Doc’s words will seem like a very strange wink, but not to those who are responsible for copyright. Alcon Entertainment, the Hollywood company behind hits such as PS: I love you And Hey, where’s my car?accused Elon Musk and Tesla of using the images to make the event “more attractive to a global audience.”

Elon Musk used images Blade Runner 2049 without authority

Myself Elon Musk mentions that he loves blade runnerbut he doesn’t want to see such an apocalyptic future. The production company called it an “unfair and intentionally malicious tactic” of using content without permission.

The accusations against Elon Musk and Tesla concern not only the original material Blade Runner 2049but also for images created using artificial intelligence. The image in question can be seen at the beginning of the Robotaxi presentation, when Elon talks about the future we want. It depicts a man in a raincoat looking out over a dystopian city in yellow and brown tones.

In the lawsuit, the producer stated that Elon Musk wanted to tie the robotaxi into the movie, so he requested permission at the last minute.. Alkon wasn’t interested Blade Runner 2049 had at least the slightest connection to Elon’s product.

“Any reasonable brand considering a partnership with Tesla should consider Musk’s widespread, highly politicized, capricious and arbitrary behavior, which sometimes escalates into hate speech,” the production company said. Alcon accused Musk and company about illegal appropriation of a trademark Blade Runner 2049 to help sell Teslas.

Although Warner Bros had distribution rights Blade Runner 2049 in the US and has permission to broadcast some excerpts from the film, he was not authorized to do so at the Tesla event. Alcon is now seeking damages as well as an order for Tesla to stop distributing the materials.