Even the subscribe to Netflix more “loyal” cancel their membership. According to a study by The Information, approximately 13% of subscriptions canceled in the first quarter of 2022 belonged to users registered for more than three years.

The news reports a feeling of mistrust growing in relation to the platform, which is now considered by many to be not very competitive compared to competing services. Translated: The perception of some users is that there is little quality content compared to the past, and even more so the recent price increases are not justified.

The problem is not limited to the historical subscribers More generally, Netflix doesn’t seem to be able to convince new users. In the course of 2021, approximately 70% of cancelled they came from users who had been subscribers for less than a year.

In early 2022, Netflix reported that more than 200,000 subscribers lost For the first time in ten years, Netflix reported a net loss of subscribers. As if that weren’t enough, the giant expects to lose another 2 million subscriptions in the second quarter of 2022. Currently, the company has 74.58 million subscribers in the US and Canada alone.

Meanwhile, the market is becoming more and more competitive and giants like Disney+, HBO Max, Prime Video and Apple TV+ are starting to cause a lot of trouble for Reed Hastings’ company.


Source: Lega Nerd

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