The power of social networks is increasing drastically, now its growth has reached 227 million users during 2021 and A total of 4.7 billion at the beginning of July 2022.
When global behavior is analyzed, the number of users actively using social networks has increased by more than 5 percent in the last 12 months. The current global total represents 59 percent of the world’s population, According to HootSuite’s latest digital trends report.
(
In addition, users’ behavior on TikTok is on the rise, and the time people spend on this social network increased by 20 percent in the first quarter of 2022 compared to what was proven all year in 2021.
More and more users are coming to this app and global ad reach increased between June, July and August 5.4 percent, which means 52 million new registrations.
Even according to Sensor Tower, about 3 out of 10 TikTok users using the platform on an Android device Opened the app every day between April and June 2022.
Regarding promotion and acceptability TikTokThe data reveals that ads on this network are now reaching more than one billion people aged 18 and over, according to figures published in Bytedance ad sources.
This means that TikTok ads are no longer 22.9 with one hundred All adults outside of China every month
Instagram attracts a lot of viewers, and about 2.5 percent of their waking hours are on this social network. By the way, 277,777 stories and 55,140 photos are published every minute in this app, On Twitter, 511,200 tweets are sent.
(You may be interested: Twitter changed the design of direct messages: these are the news)
In terms of consumed and published content, funny and entertaining posts remain the most important activity on TikTok, with only 35.4 percent of working-age adults outside of China posting or sharing their own content on the platform, according to GWI data.
With these data, A comparison was made with 42.7 percent, 64.5 percent of Snapchat users. It accounts for 70.2 percent of Facebook users and 70.2 percent of Instagram users.
However, although Facebook is considered a ‘classic’ social network, it continues to have a significant presence among social networks. Facebook’s global ad reach increased by 1.2 percent, adding a total of 2.17 billion ad audiences, showing a significant impact of this social network, which continues to be one of the most important in the world despite the passing of years.
In the particular case of Colombia, according to DataReportal’s report on social networks and digital trends called ‘Digital 2022’, Time spent on networks is one hour more than the world average, and Colombians spend three hours and 46 minutes a day on these platforms.
The report noted that among the countries analyzed, the market where internet users spent the most time on social networks during 2021 was “an average of four hours and seven minutes per person per day.”
In the region, the behavior of Brazil, where its citizens spend an average of three hours and 41 minutes on social networks, was also highlighted. Other countries on the list: Argentina (3 hours 26 minutes) and Mexico (3 hours 20 minutes).
(
Source: Exame
